RESPONSIBLE RETAILING

TO MAKE EVERY DAY BETTER

From ensuring food safety to sourcing products responsibly and developing new products to meet changing customer needs, we set the bar high for responsible retailing in Singapore.

Making Every Day Better - Responsible Retailing (Retailer With A Heart)

RESPONSIBLE RETAILING

A RETAILER WITH HEART

As a socially responsible retailer, FairPrice plays an important role in Singapore's economy and community. Ask Mr Gerry Lee, Deputy CEO of FairPrice Operations in Singapore. In his more than 38 years with the organisation, he has stood by one guiding principle: staying committed to serve his country.

Wherever we are, when we set up a new store, we bring some vibrancy to the neighbourhood. We work with locals who supply local products to us. We also have programmes that help and support them... I'm proud that we are here, and that we are playing a big part for the economy, for the country, and for the people of Singapore.

- Deputy CEO of FairPrice Operations, Gerry Lee

EAT HEALTHILY

NUTRITIOUS LOCAL PRODUCE AND ORGANIC PRODUCTS

Eat Healthily - Transfat Free Housebrand
TRANS FAT FREE HOUSEBRANDS
QUALITY AT A BARGAIN
In 2007, we were among the frontrunners in developing a ‘transfat free’ label. Today, we have 200 housebrand products that are transfat free.

Eat Healthily - Organic Certification
ORGANIC CERTIFICATION
NATURALLY FRESH
The FairPrice Organic Assurance Programme led to the launch of the Pasar Organic range, which now offers over 40 fresh product lines.

EASY WAYS TO SHOP

UPGRADED TECHNOLOGY TO SERVE YOU BETTER

To give greater convenience to customers, FairPrice have integrated technology to many of our service operations. These include self-checkout counters, SCAN2GO personal scanners and the iCash cash payment system.