You acknowledge that the FairPrice Online website contains information, data, software, photographs, graphics, typefaces, music, sounds and other material (collectively "content") that are protected by copyrights, trademarks, database and other intellectual property rights owned by us or our suppliers.
You may not modify, reproduce, copy or distribute any of the content on FairPrice Online for commercial purposes without our prior consent.
You may not use FairPrice Online for any of the following purposes:
From time to time, we may use hashtags for the purpose of generating public submission of user-generated content (e.g. Tweets from Twitter or Pictures from Instagram), ( “Content”) to display your content on our website. These content will only be retrievable only when you have set your “Content” settings to “Public”.
With the receipt of each submission, you agree to unconditionally and irrevocably assign, convey and transfer, to FairPrice all rights, and interest in and to the submission, including all Intellectual Property Rights (“IPRs”) on the text and on the images uploaded on the digital property. For clarity, IPRs includes, without limitation, copyright rights, trademark rights, moral rights, publicity rights, image rights and any other intellectual property rights or similar rights anywhere in the world covering or embodied in or relating to any submission.
If you upload Content to your social media accounts which you tagged to our brand (#FairPrice) and campaign hashtags, we may collect that content including your photo, social media username, caption information (if any) and location information (if any). If you upload user-generated content directly to our digital property (FairPrice websites, Twitter & Facebook accounts), we may collect your email address, prior to the upload, as well as your photo. Generally, the information we collect from end users like yourself enables us to respond to your communications or postings submitted through our digital property. For instance, we may use your email address to –confirm your registration or notify you of the status of the content you have submitted. Similarly, your submitted content through our digital property or whose brand hashtags you have included in your social media posts may use your username or email address to communicate with you.